Digest – 2025
Brightech Digest #4, 2025
Celebrating Milestones Building Dreams
Hello, colleague!
Another year has flown by — powered by code, coffee, teamwork, and a surprising number of pizzas. 🍕
In 2025, we launched new products, improved existing ones, learned a lot (sometimes the hard way), and kept building things that actually matter.
From releases and automation to courses, conferences, and kilometers run together — this year had it all.
Here’s our 2025 digest: the highlights, the numbers, and the moments that made this year unmistakably Brightech.
Always look
on the bright side of life.
Achievement Unlocked
Briefly about the main achievements of the company in 2025.
HedgeHog Team — 2025 Highlights
This year, the HedgeHog team have been working on two major products, launching the DocConsolidator System and delivering multiple releases for the HR Navigator System.
DocConsolidator System — Launched
A secure e-signature solution compliant with international eIDAS standards.
Key value:
HR Navigator System — Enhanced
A centralized platform for collecting, analyzing, and managing candidate and partner data from Bitrix24 and DispatchLand, fully synchronized with DocConsolidator.
Key value:
The HedgeHog team continues to improve HR Navigator — new features are on the way.
Business Analysis — Mykyta’s Key Highlights
- Built an Operations Platform for managing service accounts and generating cost reports.
- Automated reporting across all company departments.
- Created smart email tools that tag load offers and generate pricing drafts to speed up dispatch work.
- Developed TMS and AI prototypes that auto-read rate confirmations, call drivers, and record bids — significantly accelerating load matching.
- Launched a browser extension showing key pricing and load metrics for faster decision-making.
Expedite All Portal Team — 2025 Highlights
- Increase Customer Engagement. Track user satisfaction through feedback, surveys, and NPS scores
- Launched a new onboarding process that increased the Activation rate до 32% among new users.
- Created smart email tools that tag load offers and generate pricing drafts to speed up dispatch work.
- Developed TMS and AI prototypes that auto-read rate confirmations, call drivers, and record bids — significantly accelerating load matching.
- Launched a browser extension showing key pricing and load metrics for faster decision-making.
Brightech HR by the Numbers
- 3 new hires invited: Social Media Manager, Business Analyst, Automation QA Engineer
- 124 one-on-one meetings held with team members
- 4 industry events attended: HR Challenge Poland 2025, “Śniadanie Biznesowe at RENOMA – Safe Office,” EBMASTERS Wrocław #24, and Dni Dobrych Praktyk
Marketing in Numbers: How 2025 Turned Strategy into Scale
In 2025, the Marketing team focused on one thing: building systems that work — and numbers that prove it.
📊 Lead Generation & Hiring Impact
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20K total leads generated across all projects.
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4K+ marketing-qualified leads, converted into 114 hired owner-operators and company drivers who joined our carriers.
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23K smart entry points captured via CRM forms across all projects — turning interest into structured, actionable data.
⚙️ Owner Operator Land Automation & Growth Infrastructure
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New corporate website launched, strengthening brand presence and conversion flow.
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Social media automation implemented — candidates can now apply for open positions directly via Facebook & Instagram posts and comments.
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Dynamic call-tracking system deployed, providing nearly 90% transparency into incoming call sources.
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SMS and email campaigns launched to support recruitment and improve hiring conversion rates.
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Job Digest and Best Rates email campaigns introduced to keep candidates engaged and informed.
📢 Reach & Visibility
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12M video ad impressions across all platforms in 2025.
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870K LinkedIn impressions across all projects.
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15.7M+ views on Facebook & Instagram, including organic and paid reach.
🎙️ Beyond Performance
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Together with the Video Production team, we also launched a podcast project for Expedite All, expanding brand voice and thought leadership beyond traditional formats.
👉 YouTube
🎥 Video Production Team — A Year of Steady Craft and Quiet Progress
This year didn’t come with loud breakthroughs or dramatic pivots — and that’s exactly what made it strong. Our video production team moved through a familiar, steady rhythm: daily tasks, ongoing processes, and a lot of work that often stays invisible from the outside. We filmed, edited, ran remote shoots, updated our showreel, and step by step did what we do best — consistently and with care.
In 2025, Anastasiia Nochvina joined the team and quickly became an integral part of it. She brought professionalism, sharp attention to detail, a light sense of humor, and a warm presence that naturally blended into our everyday workflow and team dynamic.
Alongside our core work, we also began thoughtfully exploring new AI-powered tools — testing, learning, and experimenting with how they could support our processes. Not to replace creativity, but to make workflows smoother, the work more flexible, and the creative space a little wider.
It was a year of focus, trust in our craft, and quiet evolution — proving once again that progress doesn’t always need to be loud to be meaningful.
Brightech IT Highlights 2025
How many pizzas did Brightech eat in 2025?
208 PCS
How many kilometers did we run together?
82 km
- 25 km — Bieg Firmowy
- 36 km — Survival Race
- 21 km — Alona Konovalova
How many kilometers did we bike?
160 km
- 160 km — Anna Holovko
How many specialists took part in the company’s training programs?
26 out of 93
How many children were born to Brightech specialists in 2025?
1
How many English lessons did we attend in 2025?
880
Level Up
At Brightech IT, our greatest asset is our people. Congratulations to our colleagues on their new positions!
We’re expanding, and we’re grateful to have you join us on this journey. A big welcome to the newest members of the Brightech IT family!
Welcome
to Brightech IT
Festive video message
Alena Konovalova
If You Don’t Know, Come to Learn
🎓 Our Brightech IT team is committed to continuous learning and growth!
Our Frontend Developer Hanna Ponomarchuk attended React Universe Conf 2025, and it was transformative and profoundly inspiring. Here’s what Hanna shared about her experience 👇 “The conference gave me a sense that the React ecosystem is going through a real shift in thinking. There were amazing discussions about AI, mobile development, and modern architecture — all redefining how we build interfaces.” Her key takeaways:
⚙️ AI is becoming part of app architecture, not just a tool.
📱 On-device AI in React Native opens a new era of privacy and offline functionality.
🧠 AICPA SDK 5 transforms how we build multimodal AI interfaces.
💡 Composition over inheritance — a smarter approach to flexible UI architecture.
⚡ Modern React Patterns are pushing the boundaries of performance and user experience.
Hanna returned full of inspiration and new ideas — ready to experiment, integrate AI into workflows, and take UI architecture to the next level.
HR Challenge Poland 2025
Our Brightech HR team attended HR Challenge Poland 2025 and brought back valuable insights to strengthen our people strategy.
💬 Yevheniia, HR Manager/IT Recruiter:
✔ Employee satisfaction doesn’t require big budgets — small, thoughtful actions go a long way.
✔ Transparent communication during change builds trust.
✔ The 5:1 feedback formula boosts morale while encouraging growth.
✔ Every key role needs at least two successors — strong succession planning is a must.
💬 Vira, HR People Partner:
✔ Proactive HR mindset and business acumen are essential.
✔ Honest stories from HR leaders are more impactful than polished case studies.
✔ Digitalization and AI enhance HR — not replace it, but strengthen its role in the organization.
We’re inspired and energized to keep evolving. 💪
Our managers Volodymyr and Anastasiya had an amazing time at Sempro Fest SEMPRO.conference!
On August 8, the Art-Zavod Platforma became the epicenter of affiliate marketing — 1000+ webmasters, advertisers, CPA networks, and digital experts gathered to share insights, explore new traffic sources, and catch exclusive offers. From networking to discovering profitable traffic strategies, the energy was incredible. And yes… there was even an afterparty — where our folks may or may not have been singing along to Vitaliy Kozlovskiy’s “Pina Colada” 🎤🍹 (true story!).
How to
🎬 How We Create: Stories from Our Video Production Team
Behind every strong visual story is a person who sees the world a little differently. This year, in our How To section, we’re spotlighting three creative minds from our video production team — professionals who bring their personal passions, experiences, and perspectives into every project they touch. From filmmaking and music to travel and experimentation, here’s how creativity takes shape inside Brightech.
Film Director in Video Production Department
All Work and No Play Makes Jack a Dull Boy
What’s your hobby? Let’s ask our team!
Helen Natina, stage performance / acting
CoachWhen did this hobby come into your life?
At the beginning of 2025, I was looking for a new hobby — something fun and engaging. I was considering tennis, vocal lessons, or joining a drama club. In the end, I chose the drama club, and it turned out to be a fascinating experience. It combines elements of play, psychotherapy, public speaking, and so much more.
Yuriy Manin, motorcycling
SMM Manager in Marketing DepartmentWhen did this hobby come into your life?
My grandfather was a big fan of motorcycles – he had always had several of them in his village garage. So, all my summer school vacations were spent with them. I just cannot imagine my life without these exciting machines.
This December, our colleague Alina Sarbieieva launched a fundraising initiative to support our teammate Oleksiy Shumlyaev, who has joined the Armed Forces of Ukraine. We are raising funds to help provide the essential equipment he needs right now. 🎯 Goal: 100,000 UAH. You can still support Oleksiy here: https://send.monobank.ua/jar/7NVzQsG4SY
Every contribution matters! Thank you for standing with us and supporting those who protect our future. We’re incredibly proud to be part of a team that always steps up when it matters. Together, we make a difference.
This is just a reminder that if you or someone you know is hosting a fundraiser, you can share the details in Slack General.
Job Openings
Got a friend who’s a rockstar at their job?
Our “Referral Bonus” program wants to reward you for it! If you refer a specialist to join our Brightech team and they nail the probationary period, you’ll score a sweet one-time bonus.
Think of it as a little thank-you for sending awesome people our way. Send your candidate picks and their resumes to our Head of IT HR Department, Helen Tymokha, at helen.timoha@rpmdispatch.com. Let’s make some magic happen!
Snaps of 2025
